"What Google and Twitter Can Tell Us About 2016" (Time)

While social-media posts are publicly expressive, engaging in conversation with other users, data from search engines can signal latent attitudes, according to Joe DiGrazia, a Neukom fellow, based in the Sociology Department whose research focuses on computational methodologies in the social sciences. Instead of answering a question from a pollster, entering a search on a site like Google or Bing is honest and immediate — your search history doesn’t lie.  Read the full story here.